2014 June 21st - Case Study
Second Screen and Social TV with #Amici14 on Real Time
This project started with the intent to enhance the viewer's experience by allowing active participation and interaction with a live TV show through a mobile phone app and a Second Screen application, including sounds such as clapping, laughing, whistling and other interactions.
"Amici Real Time" is a project developed for Discovery Italia, and was possible thanks to ClassX, a real- time TV graphic platform used worldwide together with Parterre (http://parterre.eu/), a Second Screen platform providing an interactive user experience using smart phones and dedicated applications.
The Parterre platform was built to enhance the experience when watching reality shows, talent shows, talk shows or contents. It allows spectators watching TV at home to feel as though they were in a real theater by participating with applauses or whistles. Parterre allows viewers to vote in favor or against guests on the live show. The platform was built to enhance the experience when watching reality shows, talent shows, talk shows or contests.
Discovery Italia decided to use Parterre for their talent show "Amici di Maria De Filippi" that started in 2001 on Mediaset, and is also available on Real Time TV from 2014. In this talent show, about twenty students between 18 and 25 years in age aspire to become singers, jazz, hip-hop or classical dancers.
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